How to Compare Website Colors, Fonts, and Layout Patterns

Introduction

Design tokens - your color palette, typography scale, and spacing rhythm - are the foundation of how a site feels. Comparing yours to a site you admire is the fastest path to a better-looking product.

Why it matters

Most small businesses and AI-built sites lose polish in three places: too many colors, too many fonts, and inconsistent spacing. Side-by-side comparison surfaces all three in seconds.

How SiteReviewLab helps

SiteReviewLab's Compare Sites mode produces a structured token comparison covering primary and accent colors, heading and body typography, layout structure, CTA styles, and mobile behavior.

Step-by-step checklist

• Run Compare Sites between your site and one you admire.
• Note their primary color, accent color, and how often each is used.
• Identify their heading and body font pairing and the scale steps.
• Compare CTA shape, weight, and color contrast.
• Pick one token to tighten this week - color, font, or spacing - and ship it.